Dollar Digital Design
Build and Manage Your Own Web Site
Q: S3DNews Part 4.0 - Google Ads:How to make your WEB SITE perform better for your company
A: September 26, 2010
Paid Internet Advertising is a phenomenon in advertising
that has never been match throughout history. It is a method
that can be used by Fortune 500 companies AND an
individual to get their message in front of thousands and
even millions of people. The potential is exciting, but it is
also very easy to go bankrupt if you do not keep an eye on
There are two primary types of Internet advertising. There
are pay-per-click ads and pay-per-impression
First up is pay-per-impression. This means you will
pay so much for 1,000 (or 100,000 or more) displays of
your ad on the Internet. These are normally very cheap
amounts but are very hard to track and therefore hard to keep
account of. I have never used this type of advertising. I am
not sure, but I think it is a throw-back to newsprint. They
would price advertising by the number of their circulation.
This does not apply well to Internet traffic.
What we have used several times is pay-per-click
ads. This means your ad may be displayed 10,000,000 times
but you only pay if someone clicks on the ad. This is
completely verifiable traffic and is difficult to forge!
This is where Google Ads come in. Google has created not
only the most comprehensive system for Internet advertising,
but their system displays ads on thousands, if not millions
of other sites. Their system analyses the content of those
millions of pages and will generaly put your ad on pages that
are related to your ad.
Another nice thing about Google Ads is that there is a
LOT of documentation about them both on Google's support
pages and in plenty of third party places. A search for
"Google Ads Tutor" will make that clear.
You do not have to be a programmer to set up a Google ad
campaign. If you are willing to read and follow directions
you can do this your self. Many of the best SEO services
discussed in the last email make most of their business on
this one system. It can drive more traffic than any other
one thing we have tried in our 12 plus years of history
HERE IS THE BAD NEWS - Do not start using Google
without this information!!
Google ads require you to continually work with your
campaign to make sure it is working well. You will find some
phrases or words that work great and others that don't work
at all and are costing more than you can afford.
In the next message I will get into more detail about what
you will find in Google Ads and some starter information.
Adult sites or content will not be accepted
Violation or abuse of this policy will result in the
immediate lose of the site and no refunds will be given.
* Size and number of pages on your site may effect the yearly
cost of your site. Additional pages are available for an additional
charge per page per year.
** Paid Yearly, hosting only, we
also prefer to maintain your URL registration (www.yourname.com)
Additional assistance, though seldom needed, is available
in maintaining your web site, billed at our regular hourly
and Web Site Questions
Q: S3DNews Part 7.1 - Keeping your site's content FRESH:How to make your WEB SITE perform better for your company
A: November 5, 2010
Last time I discussed some of the benefits of using Web
SPeED to manage the pages of your site. There are
literally tens of thousands of combinations that can be used
to create a page for... MORE
Q: S3DNews Part 3 - Paid SEO Services:How to make your WEB SITE perform better for your company
A: September 19, 2010
There are a lot of Paid SEO Services in the market,
but you must do your homework to make sure you are getting
the most bang for your buck!
SEO stands for Search Engine Optimizatio... MORE
Q: How do I make my site a successful site?
A: Web Design Tips For Building A Successful Site
By Titus Hoskins
You probably already know the key to making any kind
of income from the net is a well... MORE
here to ask your questions.
Web SPeED Sites
Your Web Site
|Every web site receives:
that is updated and easy to read. Live examples of what can
be done with Web SPeED.
for times when you have tried to 'get it all to work' but need
just a little more explaination or help.
|Choice of Tools
for you to select like a calendar, photo gallery, blog, links
page, Q & A, FAQ's, contact form and more. Click
|Plenty of Space
on your own site for 7 or more* pages and hundreds of photos.
|Choice of Graphics
Select from available templates, even change the look of your
site when you want to.
|Choice of Colors
Select from available color palettes or add your own palette.
No ads are placed on your site that could send people away.
|Web Promotion Package
for your site on a number of search engines like Google, Yahoo,
MSN and more.
Monthly report of visits to your site.
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Seven (7) Page Site
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