Dollar Digital Design
Build and Manage Your Own Web Site
Q: S3DNews Part 4.0 - Google Ads:How to make your WEB SITE perform better for your company
A: September 26, 2010
Paid Internet Advertising is a phenomenon in advertising
that has never been match throughout history. It is a method
that can be used by Fortune 500 companies AND an
individual to get their message in front of thousands and
even millions of people. The potential is exciting, but it is
also very easy to go bankrupt if you do not keep an eye on
There are two primary types of Internet advertising. There
are pay-per-click ads and pay-per-impression
First up is pay-per-impression. This means you will
pay so much for 1,000 (or 100,000 or more) displays of
your ad on the Internet. These are normally very cheap
amounts but are very hard to track and therefore hard to keep
account of. I have never used this type of advertising. I am
not sure, but I think it is a throw-back to newsprint. They
would price advertising by the number of their circulation.
This does not apply well to Internet traffic.
What we have used several times is pay-per-click
ads. This means your ad may be displayed 10,000,000 times
but you only pay if someone clicks on the ad. This is
completely verifiable traffic and is difficult to forge!
This is where Google Ads come in. Google has created not
only the most comprehensive system for Internet advertising,
but their system displays ads on thousands, if not millions
of other sites. Their system analyses the content of those
millions of pages and will generaly put your ad on pages that
are related to your ad.
Another nice thing about Google Ads is that there is a
LOT of documentation about them both on Google's support
pages and in plenty of third party places. A search for
"Google Ads Tutor" will make that clear.
You do not have to be a programmer to set up a Google ad
campaign. If you are willing to read and follow directions
you can do this your self. Many of the best SEO services
discussed in the last email make most of their business on
this one system. It can drive more traffic than any other
one thing we have tried in our 12 plus years of history
HERE IS THE BAD NEWS - Do not start using Google
without this information!!
Google ads require you to continually work with your
campaign to make sure it is working well. You will find some
phrases or words that work great and others that don't work
at all and are costing more than you can afford.
In the next message I will get into more detail about what
you will find in Google Ads and some starter information.
Adult sites or content will not be accepted
Violation or abuse of this policy will result in the
immediate lose of the site and no refunds will be given.
* Size and number of pages on your site may effect the yearly
cost of your site. Additional pages are available for an additional
charge per page per year.
** Paid Yearly, hosting only, we
also prefer to maintain your URL registration (www.yourname.com)
Additional assistance, though seldom needed, is available
in maintaining your web site, billed at our regular hourly
and Web Site Questions
Q: Web Design Issues - The Client Who Wants To Make Millions
A: By Christine Anderssen
We often get requests in to assist people with building their websites - no surprises there; we are, after all, a web design company.
But the... MORE
Q: How do I process credit card payment on my site and in my business?
A: Processing Credit Cards with an on-line card processing company as opposed to a 'terminal based' card processor is a highly competitive industry. Many companies are clamoring to gain market share that is dominated on-line by the PayPal giant.
Q: What is Spyware and Adware?
A: Spyware and Adware are programs that are added to your computer, many times without your knowledge or consent. These programs are designe to monitor your browsing habits and report back to the writters of the program so that they can better advertis... MORE
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